Coming Soon: Descriptive TV for the Blind

Reported by: Marcus Holliday
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Updated: 6/29/2012 6:27 pm
MEMPHIS, TN (abc24.com) - Beginning Sunday, large cable television networks have to provide TV for the blind. ABC, CBS, NBC and FOX stations in Memphis are required to provide the service in 2015.

It's called Audio Descriptive Programming, and stations will have to air at least four hours a week.

With the addition of more Audio Descriptive Programs, the words being spoken will help bring the TV screen into focus.

Charlese Pennington works for Meritan's blind and visually impaired services. She says with Audio Descriptive Programming, "You can almost see what's going on… your quality of life is increased."

Marilyn Sortor is one of Meritan's clients. She says having the action in movies and shows described to her would be a welcomed "sight" to hear.

"I have retinitis pigmentosa," she said. "A person that's visually impaired, they want to see what's going on. They want to know what's going on."

As the Executive Director of the American Council of the Blind, Melanie Brunson has been fighting the fight for described programming for more than twenty years.

"We all know how important television is to the average person, we're no exception," Brunson said. "It has been frustrating."

That frustration stems from TV broadcasters' reluctance to provide that programming.

She said, "When there's a movie on that everybody will be talking about, we're just as interested as you are, the average person."

Brunson says the average person has a visual impairment at one point or another. "People cook dinner while watching TV, help with homework while watching television."

"This isn't just about blind people, it will benefit everyone," noted Pennington. "They should have done it years and years ago."

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BigAppleMike - 7/8/2012 6:35 PM
0 Votes
@SteveTapp, "coddle the weak"? Is that what you believe the ADA does? Disabled people are not "weak". If anything, they are brave and strong. It takes a certain amount of bravery to get up every morning and navigate one's way through the world without benefit of sight. As an experiment, you should blindfold yourself for a full day - or even a couple of hours - and see how well you're able to do - in your own home and in your own neighborhood. Then, imagine going out into the world and finding your way to a local store by yourself. Crossing streets. Avoiding hazards on every block. Defending yourself against mentally ill people who abuse you because they can. Go to the store and select an item to purchase - without benefit of signage, without knowing how products differ from one another. Without knowing prices. Make your way to the checkout. Find the line and determine when it it your turn to be helped. Find your money and figure out where you tucked the 5 dollar bills so you don't pay $20 for a tube of toothpaste by accident. Leave the store. oops! You stepped in a pile of dog crap for the 5th time this week. It's hard to believe people are so inconsiderate when they don't clean up after their dogs. Go to a restaurant, where you'll sit alone - again - during a meal because no one wants to take the trouble to communicate with you. And on and on and on. The disabled aren't weak. They're stronger than you can even begin to imagine.

RealDeal - 7/3/2012 7:59 PM
1 Vote
And soon.... radio for the deaf.......

SteveTapp - 6/29/2012 7:02 PM
1 Vote
More unfunded mandates to coddle the weak. Started with the stampede to the ADA. I doubt even a nominally Communist country like China or Russia imposes this sort of burden on private business. Ready, Haters? Hit me!
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